Make MORE money in LESS time, and get off the treadmill with Chuck Blakeman who
bootstrapped thirteen businesses in ten industries on four continents, and now advises others from his decades of “misses” and “makes”.
What if you built a business that that supported your desire to live your version of a significant life, without being a hostage to that business? You might never want to sell it. These podcasts are focused on helping us all find freedom IN our business, not from it.
We’ll also work through the principles, practices and tools every business owner uses to
become wealthy (money plus time), not just rich (money). Everything here has helped thousands of business owners become their own version of successful.
Tune in to hone your own version of moving from Survival, right through Success, to a business and life of Significance.
Episodes
Tuesday Feb 17, 2026
Tuesday Feb 17, 2026
Most business owners stay stuck on the treadmill because they treat every customer the same—pitching harder instead of listening better.
In this episode, Chuck Blakeman welcomes back Valerie Reid, CEO and Founder of Simple Cremation USA, to break down why understanding how your customer thinks matters more than what you’re selling.
Drawing from her experience advising Fortune 100 companies at Deloitte and scaling a national B2B/B2C platform, Valerie shares how slowing down, asking better questions, and abandoning the “dog and pony show” helps business owners build trust, close deals, and make more money in less time.
You’ll learn:
- Why no two customers buy for the same reason
- The two questions that instantly clarify what matters to a buyer
- How listening replaces selling in relationship-based growth
- When saying “this isn’t a fit” actually strengthens your business
- How 3to5 thinking helps you get off the treadmill and serve better
If you’re tired of chasing prospects and ready to build a business around trust, clarity, and real relationships, this episode will change how you approach sales forever.
🎧 Listen now and learn how to stop selling and start serving.
👤 About Valerie Reid
Valerie Reid is a strategic, results-driven leader with deep experience in business growth, team leadership, and innovation. After spending more than a decade at Deloitte advising Fortune 100 and 500 companies, she founded Simple Cremation USA, a national online platform connecting families with trusted funeral homes. Valerie is passionate about building value, scaling ideas that matter, and helping businesses serve people better.
🔁 Also listen to Valerie’s first appearance on the podcast:
Episode 54 – How We Can Stop Hunting Trees by Finding Lumberjacks
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